Neon quietly making another serious horror move at Sundance

Sundance always pretends it is not a genre festival until the deals start rolling in, and this week proved it again. "Neon" picking up 4 X 4: The Event might not have exploded across social feeds, but horror fans who track distribution moves know this matters. Neon does not grab horror unless it fits a very specific lane. They are not chasing jump scare factory titles. They go for controlled chaos, dread, and films that can live longer than a weekend release.

What makes this interesting is that 4 X 4: The Event is the second horror feature from Alex Ullom, which signals confidence rather than curiosity. This feels more like a continuation of a relationship than a gamble. "Neon" built its reputation on letting unsettling films breathe, the same way they did with prestige horror that slowly found its audience instead of being force-fed.

For horror as a business, this is the quiet kind of win. It reinforces that Sundance is still a place where serious genre projects can secure real backing, and that distributors like "Neon" are still betting on horror that does not explain itself to death.